About

PETER STRACK

SERIAL ENTREPRENEUR, HUSBAND, FRIEND, MOTORCYCLE RACER. MASTER OF SOME. STUDENT OF ALL.

I believe that if you are not learning new things you stop growing, and I have a thirst for learning and growing. I buy more books than I can finish, and I try to master every hobby I take on. I’m equally passionate about empowering others to achieve success in business and in life and give them the knowledge they need to thrive. I’ve learned many lessons throughout my career of starting and building businesses, and I want to share the wisdom with anyone who is interested.

I started my first business at 12 years old DJ-ing at parties. As I got older I started producing my own music and selling my albums when I performed. After attending Indiana University–Purdue University Indianapolis, I graduated from Full Sail University. I then founded a music production company, SoClear Productions, and became a principal in Morgans Media Group, an entertainment company.

As a way to raise more capital for my production businesses, I accepted a sales position with a leisure sales and marketing company. It was a natural fit for my progression in business, building relationships, selling, and closing deals. I also learned that it takes perseverance to build a successful business. I worked very hard around the clock because I wanted more out of life.

In 2005, while still working full time and running my own companies, I founded Alliance View, LLC, which would become Alliance Reservations Network. I knew the future was technology so I invested heavily in a state-of-the-art travel benefits platform that could be customized for each client. In August 2019 Alliance Reservations Network was acquired by publicly traded Wyndham Destinations, now Travel + Leisure Co. (NYSE:TNL), for $92 million. 

Using what I’ve learned from my successes and failures, I continue to foster my business efforts on multiple planes. I founded venture capital firm The Strack Group to invest in startups and later-stage companies. I’m a firm believer in scalability, efficiency, and building platforms instead of products. Based on that belief, my investment focus is vast but strategic ranging from insurance tech to real estate.  Our most notable recent investments are Lifeley Insurance and StreamSale

It may sound cliché, but if the elevator to success is broken, you need to take the stairs to have lasting success. Hopefully, you will learn something on my site that gives you the ability to make better decisions and catapult your business endeavors into a new realm.

MY

COMPANIES & PROJECTS

strackgroup
ARN-SQ
Lifeley Insurance logo(low-res)
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Live Life logo
traveltechandbiz-transparent
codetalk
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