Peter

Strack

Serial Entrepreneur, husband, friend, motorcycle team owner.
Master of some. Student of All.

About

If you’re not learning, you’re not growing—and I’ve got an unquenchable thirst for both. I buy more books than I can finish, and I try to master every hobby I take on. I’m equally passionate about empowering others to succeed in business and life and giving them the knowledge they need to thrive. I’ve learned many lessons throughout my career of starting and building businesses, and I want to share the wisdom with anyone who is interested.

My Journey

My entrepreneurial spirit ignited early, starting my first business at just 12 years old, DJing at parties. As I got older, I started producing my own music and selling my albums when I performed. After my academic journey at Indiana University-Purdue University Indianapolis, I graduated from Full Sail University and founded SoClear Productions, a music production company.

At 21, I accepted a sales position at a leisure sales and marketing company to raise capital for my production businesses. It was a natural fit for my progression in business, building relationships, selling, and closing deals. I also learned that it takes extreme perseverance to build a successful business. I worked hard around the clock because I wanted more out of life.

In 2005, while juggling full-time work and running my own companies, I founded Alliance View, LLC, which merged into Alliance Reservations Network. Recognizing the future in technology, I invested heavily in a cutting-edge travel benefits platform tailored for each client. This foresight paid off when Alliance Reservations Network was acquired by publicly traded Wyndham Destinations (now Travel + Leisure Co. NYSE) in August 2019 for $92 million.

Using what I’ve learned from my successes and failures, I founded The Strack Group in early 2016, a venture capital firm focused on startups and mid-stage companies. With an all-star advisory board, we’ve crafted a simple yet effective investment strategy: Invest, Evolve, and Exit. We prioritize scalability, efficiency, and building platforms over standalone products. Our diverse portfolio, valued at over $200 million, includes ventures like Lifeley Insurance, Strack Racing, various real estate projects, casinos, mobile apps, and many other exciting endeavors.

Simple Advice

The elevator to success is always out of service; true entrepreneurs take the stairs. It’s not easy, but it’s the surefire path to enduring success. I invite you to explore my site and uncover insights that will empower you to make wiser decisions and elevate your business endeavors to extraordinary heights.

My Companies & Projects